TULEVA-hanke: Suomalaisyritykset tulevaisuuden edelläkävijöinä muuttuvassa liiketoimintaympäristössä.
Megatrendien sekä äkillisten disruptioiden aiheuttamia muutospaineita suomalaisyritysten kansainväliselle liiketoiminnalle.
Anna Karhu ja Eini Haaja, Pan-Eurooppa Instituutti, Turun yliopiston kauppakorkeakoulu
Anna Karhu ja Eini Haaja, Pan-Eurooppa Instituutti, Turun yliopiston kauppakorkeakoulu
Study: “As a Woman, you definitely need to be damn tough” – experiences of female entrepreneurs in Finland’s new venture landscape.
Finland is known for its commitment to gender equality, and therefore, this research aims to address a research gap by examining the experiences of female entrepreneurs in Finland.
Anniina Aapro
Anniina Aapro
Study: The Blue Ocean Strategy for managing challenges related to export marketing and market segmentation faced by Finnish export-oriented SMEs.
The findings of the study reveal common challenges that SMEs in Finland face in their efforts to export marketing and segment their foreign markets, and contribute to the discussion on strategic management in small and medium-sized enterprises.
Shariful Chowdhary
Shariful Chowdhary
Study: Utilizing country-of-origin image in Finnish foodstuff exports.
The study examines Finland’s country-of-origin image in terms of its attributes, its utilization and the ways in which its utilization could be improved.
Juho Siikarla
Juho Siikarla
Study: The impact of sustainability communication on tourists’ willingness to pay for a cottage holiday.
The goal of this research is to examine how communicating different sustainability dimensions affects German tourists’ willingness to pay for a Finnish holiday cottage.
Markus Rantsi
Markus Rantsi
Study: Unleashing potential of Artificial Intelligence and Digital Servitization: Investigating the role of Dynamic Capabilities on Finnish Small and Medium Sized Enterprises.
This thesis investigates the potential of AI on the digital servitization journey of Finnish SMEs within the healthcare industry.
Hossameldin Faraj
Hossameldin Faraj
Study: B2B Brand management and its influence on Finnish SMEs’ international performance.
The objective of this study is to provide knowledge about B2B brand management and its influence on Finnish B2B SMEs international performance. In addition, study investigates how environmental uncertainty affects the relationship between international brand management and international performance.
Jani Telatie
Jani Telatie
Study: How can Finnish companies successfully enter Sub-Saharan African markets?
This thesis and its study aim to cover the research gap in the literature by investigating what types of risks Finnish companies can encounter when they enter Sub-Saharan African markets as well as how institutions and resources affect successful market entry and can help mitigate or avoid the risks.
Ville Jokinen
Ville Jokinen
Study: Communicating the Image of North Karelia to German market.
The aim of this master’s thesis is to increase the knowledge of German tourists as a marketing segment and to clarify, what kind of image they have about North Karelia as a region.
Marianne Markkanen
Marianne Markkanen
Study: Parempia sopimuksia informaatiomuotoilun avulla – käytännön ratkaisuja kansainvälisen kaupan sopimusehtojen muotoiluun.
Tämä tutkimus pyrkii ratkaisemaan nykyajan sopimuskielen ongelmia lisäämällä sopimusehtojen yhteyteen käyttäjäystävällisyyttä edistäviä elementtejä, kuten kuvia ja väliotsikoita.
Hilja Autto
Hilja Autto
Study: Sustainability as new luxury?
Discourses shaping luxury tourism as a social phenomenon – the perspective of the DMOs in Lapland
Miira Lehto
Miira Lehto